Open Platforms Rule

Open platforms are the heart of deeda Inc., and we want everyone to be able to benefit from them.

• Everyday users should be able to access great applications that seamlessly work at home, on the web and in their pocket.
• Developers should be able to tweak and modify current applications as well as create entirely new ones.
• 3rd party companies should be able to deploy applications that seamlessly integrate across home, web and device that help spread their brand identity and grow their business.

So how do we accomplish this and still maintain control? Control is what has turned the technology markets into a sinkhole. It's like playing with a bunch of two year olds that keep screaming "It's MINE!" We always say, the answer lies somewhere in the middle, and deeda Inc. does need to control a few things:

• Security
• Safety
• User Experience
• Accessibility
  

Our mission is to ensure our platforms are secure so open development doesn't mean open maliciousness. Safety of our children, personal information, and data also goes hand-in-hand with this philosophy. Finally, we need to maintain a fair and equitable platform that gives equal access to everyone regardless of funding or size, while also maintaining a uniform user experience that is never ruined through our open development approach.

That last part should be read as 'opt-in only' for 3rd party applications, and requirements for where on each of the three ecosystem areas applications can be built.

But the days of closed platforms and proprietary-only systems should remain in the past. deeda Inc. intends to build a great core based on proprietary technology that has a beautifully open and free development platform on top. You should be in control. And in return, that is where our power resides.