deeda Desktop - More than an "iTunes" for Android

"Where's your iTunes?"

This was the famous question that Manuel Camarena from Toshiba's Storage Device Division asked us when we were building Pi. And initially we looked at that simple question with a bit of wonderment. Well people could use Rhapsody, Napster or any number of services to buy music - we didn't need our own iTunes, did we? I mean we were a young startup, and it was hard enough to develop our own devices. Did someone really expect us to roll out our own music store in the process? How would that even be possible?

Then came the realization that a desktop application like iTunes was more than just a portal to purchasing legal music and videos. It was an anchor that made managing a device easier. We did need our own iTunes, and as we continued our work we christened our application deeda Desktop.

What's really exciting today is that we have the ability to provide a desktop application that manages everything on the upcoming Android handsets. While Android's emulator has significantly improved since its debut, we realize that it's not just about providing great tools for developers. Everyday people deserve to have a simple application that allows easy configuration of their future Android handsets.

Multimedia management, device preferences, deeda.com integration, online and offline social network access - with deeda Desktop, it's all possible. We hope to have a beta of our deeda Desktop application working with Android handsets by the fourth quarter of this year.

For more information on deeda Desktop go here.